Stainmaster® / sit, stay & save CAMPAIGN
In 1986, STAINMASTER® revolutionized the carpet industry with a stain-resistant technology. Today, they continue to roll out new products in carpet, tile, vinyl, and more. TAG created an integrated program to promote their pet-friendly carpet and luxury vinyl flooring to pet parents.
Along with various sales collateral materials, we helped STAINMASTER® design a campaign that could include actual pet adoption. We also had branded capes made, which mirrored the caped dog in the logo we created for the promotion. Dealers jumped at the chance to host events and boosted sales in the process.