Wolf / HOME PRODUCTS BRANDING

WOLF is the largest supplier of kitchen and bath cabinetry in the U.S., and a major supplier of building products. The company actively serves more than 4,000 independent dealers in 33 East Coast and Midwestern states. During more than 170 years of continuous operation, WOLF has built a well-deserved reputation for consistently courteous and reliable service. Yet, they were struggling with an ongoing branding and identity problem, which they asked TAG to address.

After thoroughly reviewing WOLF’s collateral, TAG created a clear, simple hierarchy, developed a consistent voice for the brand, and brought a more consumer feel to the trade audience. A cleaner look with bigger visuals, including the use of lifestyle photography and custom photography, not only made WOLF’s marketing materials easier to read, but also integrated the brand with a uniform look. Today, WOLF is the fastest-growing building products company in the country.