Victor Pest, a division of Woodstream Corporation, manufactures a vast selection of traps, baits and repellents to eliminate rats and mice. Victor was looking for a trade and consumer marketing program for its rodenticide line of products that were going to be test-marketed in the Midwest. We created a complete campaign, including billboards, newspaper inserts, radio ads and media buys. To date, the product has been successful in the test market, and Victor is looking to expand its marketing efforts into other parts of the country. We are also conducting online consumer package testing for Victor’s new hygienic mousetrap, Kill & Seal. Victor’s goal is to get placement on WalMart shelves. We also created and monitor a Facebook page.