The Works at Wyomissing

When The Works at Wyomissing, a popular Berks County destination for family food and fun, wanted to appeal to a wider audience and look at the possibility of franchising the experience, they knew there were many issues they needed to consider. They revamped their food and drink menus, hired a new chef, put in a new bar and dance floor, and called The Anderson Group.

They turned to The Anderson Group to refresh their color palette from bright colors of purple and orange to a more muted palette of rusts and metallics. After reviewing all of their marketing tools, The Anderson Group recommended a re-tooling of their existing Web site to make it a more engaging and interactive experience. The Web site now features a virtual tour, party scheduling capabilities including downloadable invitations, a nightlife section including links to many of the area bands that can be seen at The Works, and much more.

To enjoy The Works experience, visit www.gearedforfun.com.