The Anderson Group Hires In-House Market Researcher

07/27/2010

Sharon K. Hatzel has joined The Anderson Group, a strategic brand marketing and communications firm, as its Market Researcher. In this newly created position, Hatzel will be responsible for providing strategic market research services to clients. Most recently, Hatzel was the Manager of Customer Insights in the Building Products Division at Armstrong, Lancaster, PA; and owner of SKH Research, a marketing research consulting firm, Lancaster, PA. Her past research experience includes working for Warner-Wellcome Ltd., Pennzoil-Quaker State, BBDO Houston, Compaq Computer, 7-Eleven and Minute Maid. Hatzel earned her undergraduate and MBA at the University of Arkansas, Fayetteville, AK.