TEVA Pharmaceutical is one of the world’s largest generic

pharmaceutical companies. At the same time, they do

manufacture some branded drugs. TEVA engaged

The Anderson Group to help create materials for its

branded drug Clozapine, indicated for the treatment of

severe schizophrenia in patients who fail standard therapy.

We helped develop the important messaging for this drug,

while working within the boundaries of a tightly regulated

industry. Collateral materials, including brochures, sell sheets

and caregiver booklets, were written and designed for the

patients, physicians and families.