Solo
Package design that stands alone
Solo is a premium global manufacturer of lawn & garden equipment including chemical sprayers, chain saws, brush cutters & trimmers, and air blowers. They approached The Anderson Group to develop new and more impactful packaging for two of their chemical sprayers currently being sold in Lowe’s. It was critical that Solo present new packaging prior to the yearly vendor review in order to retain a place on Lowe’s lawn & garden shelves.
Solo professional-grade sprayers, preferred by landscapers nationwide, are considered high quality and durable, plus they are made in the USA. These attributes needed to be reflected in the new packaging in an eye-catching way. So, after carefully assessing the current packaging for graphics and messaging, and how it compared to the competition on the shelf, we developed a strategic design solution that reinforced Solo’s leadership position and focus on product innovation.
Our new packaging brought the products’ features and benefits front and center, specifically the previously understated patented ergonomic design. The new packaging was faster and easier to read and popped off the shelf. In fact, it was so well received by Solo and Lowe’s that it is being used as the baseline look for all future Solo packaging.
Business impact
Lowe’s was very impressed with Solo’s new look and has continued to inventory the products on their shelves. The new, professional-branded look has since been presented to Costco, who has decided to carry two sprayers with features and packaging customized just for them.
