The Anderson Group was asked to discover how the

community related to the Museum and what they really

wanted from their Museum. We embarked on a full

branding initiative that produced a relevant, competitive

and long-term brand messaging platform that continues to

support all of the Museum’s marketing, communications

and fund-raising activities. We developed a new and

improved communication tool entitled Museum Road

to send to Museum members and other community

stakeholders. We created a new template and layout that 

would better feature the Museum’s activities, events

and exhibits.