Out of the Mouth of Experts

02/03/2006

Sharpening her grass roots brand-building strategies, Assistant Account Executive Becky Weidenhammer attended the Word of Mouth Marketing Association's Word of Mouth Basic Training Conference in Orlando, FL. Seventy speakers, top marketers and industry experts collaborated with the 450 attendees on best practices trends and proven case studies, plus applying new research and metrics. With first-hand access to several key industry officials, Weidenhammer gained insights in using traditional as well as emerging technologies like video blogging and reputation management systems.