 | Chameleon stands out in a crowded marketplace 06.08.2010 The Anderson Group recently worked with Root-Lowell to develop the brand identity of its newest product, the Chameleon. The Chameleon is a unique hose end sprayer that attaches to most lawn and garden chemical concentrate bottles, eliminating the homeowner's contact with chemicals. Root-Lowell wanted its revolutionary new product to jump off the shelf at the retail stores. We helped established the product's personality by creating a logo and package design that reflected the versatility and adaptability of the product in a dynamic way. The attention-demanding packaging and logo created was so impactful, Root-Lowell credits us with helping them win the Best New Product award at the 2010 National Hardware show in Las Vegas. |
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