| In an effort to increase brand awareness for Deer Off deer repellent and expand the product's retail and online presence, The Anderson Group created a strategic marketing campaign featuring a national TV spot, a dedicated microsite, and a sweepstakes entitled "Kiss Your Deer Goodbye." "Deer at the Door," which began airing on HGTV in May, uses humor to draw attention to a serious problem among homeowners, especially gardeners: how to protect valuable landscaping against hungry deer. The campaign also aligns Deer Off with two other Havahart® products with our concept, Total Yard Protection. You can view the commercial at www.deeroff.com |
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