Each year, The Anderson Group designs an original holiday card, and 2011 was no different. Actually, it was. This year, we created our first digital card designed to engage people in a fun and unexpected way. The card allowed us to celebrate the concept of gaming, give money to a worthy cause, encourage others to take action and involve our entire staff.

View the finished card here.

To date, the card, which encourages recipients to post comments on Facebook, has resulted in measurable spikes in the number of people “talking” about the card, as well as in weekly total reach (according to Facebook Insights statistics).