April 24, 2013
To support Marineland’s aquatic nutrition and water care product launch, The Anderson Group recently developed a Clearly Superior message, expanding on the company’s smart design/superior performance viewpoint. We translated that into an online experience and marketing materials targeting both consumers and the trade. Highlights include an educational motion graphic video and brochures, as well as static clings and inflatables at point-of-purchase. Retailer feedback after the 2013 Global Pet Expo, where the line made its debut, has been extremely positive.
April 15, 2013
The Anderson Group is pleased to announce that the firm will take part in building the Governor Mifflin Region Public Parks and Recreation website activities tools. Our primary directive will be to create a tool that includes parks and recreation listings and descriptions, a mapping feature, event calendar and easy-to-use Content Management System. The tool allows area municipalities and the Governor Mifflin school district to promote programs as a group and in one place. It also enables more of a concerted effort to promote the benefits of area parks and recreation centers.
February 20, 2013
As a strategic brand marketing and communications firm, we focus on helping dynamic organizations develop and manage their brands. The breadth of quality digital services that we now offer our clients will greatly contribute to our continued growth, as well as that of our current and future clients. We’re excited to share our news!
December 17, 2012
Each year, The Anderson Group designs an original holiday card, and 2012 was no different. This year, we created a “card” that celebrated our pets and their confessions. It was designed to engage people in a fun and unexpected way, both on our website and our social media platforms. In addition to the fun, our staff decided to pull together donations to help pets affected by Hurricane Sandy.
The site remains live and features a gallery of images uploaded during the holiday season. Holiday Pet Confessions
November 19, 2012
A team of dedicated staff from The Anderson Group donated their time to a worthy area cause during the holiday season. Now in its fourth year, the People First dinner served over 1,000 area residents in need.
Steve Elmarzouky, owner of Queen City Family restaurant in Reading, PA, is the founder of the annual event. His intent is to serve his community, while offering those in attendance an emotional uplift during a stressful economic time. It’s an honor to be part of those volunteering!
October 26, 2012
The Anderson Group announces its second Done Deal Award. The honor recognizes the highest spend over a 12-month period with WBENC-Certified Women Business Enterprises located in Pennsylvania, Delaware and Southern New Jersey. As a certified woman-owned business since 2004, we are proud to support other women-owned businesses. And during these ever-evolving economic times, we remain committed to growing our business and partnering with companies who share a similar vision.
August 28, 2012
The Anderson Group is excited to announce its return to Inc. magazine’s annual list of the 5,000 fastest-growing private companies. Not only that, we’ve moved up 768 positions on the list (#4211) since our 2008 debut! For us, this year’s honor recognizes the dedication of our team, along with the amazing relationships we have with our clients and partners.
August 1, 2012
Very recently, The Anderson Group was in the local news giving expert feedback on the Penn State scandal from a public relations perspective. Additionally we offered feedback on how small businesses can effectively use both social media and websites.
July 6, 2012
On a warm summer afternoon, Linda and Mike Anderson, and company, celebrated 25 years in business picnic-style, reminiscing about the firm’s start, as well as the historic property that houses the business. To commemorate the milestone, a donation was made to a favorite area animal rescue of Linda’s called Absolutely Purrfect.
The company got its start in 1987, when Linda opened what was then known as Anderson Advertising with her husband Mike. Today, 25 years later, the firm’s clientele includes national and international companies representing a number of industries.
June 29, 2012
The Anderson Group is excited to announce that it has been awarded a contract with the Department of General Services, Bureau of Procurement. That means we have met all of the requirements necessary for agencies providing services for the Commonwealth of Pennsylvania. Specifically, in the following creative and production areas:
- General Creative
- Public Relations
We’re looking forward to a mutually beneficial partnership and can’t wait to showcase our best work on our state’s behalf!