The Comenius Center is the division of Moravian College devoted to providing evening and weekend graduate, professional and continuing studies for adults. They approached The Anderson Group to develop their brand so they would stand apart from the College and other continuing education programs in the area. We conducted research, both internally and externally, and developed messaging that resonated with the untraditional student. Using their updated brand, we worked with them to re-energize the website and create collateral materials, including brochures, billboard and direct mail campaigns, an online course catalog, sell sheet templates and press releases.