Marineland is the most recent addition to the group of brands we serve under United Pet Group. An established leader in high end aquarium systems, Marineland was challenged with rekindling retailers and consumer relationships due to the acquisition process which took them out of the spotlight for a number of years. Building on a new look, we developed the tagline “Smart Design. Superior Performance.” to represent the newly expanded design and innovative capabilities of a revived brand. Working closely with a newly formed marketing team, we successfully launched an innovative, integrated line of Marine products, compelling retailers and consumers alike to take a whole new look at Marineland.