Lyric Wild Bird Food

Eating like a bird to build
a premium brand

In 1989, Stanford Seed Company came to The Anderson Group to grow its obscure, regional bird food brand despite a lean marketing budget. We positioned Lyric as “the leader at the feeder” and, over the next three years, built a foundation of materials to stretch dollars and ensure brand consistency.

Four years later, in 1993, Lebanon Chemical acquired Seaboard Seed Company and Stanford Seed Company. When Lebanon Seaboard gave Lyric an ultimatum to grow the business even further or be eliminated, The Anderson Group took Lyric’s premium position and turned the brand into a national leader.

Today, Lyric is still a leading brand with American consumers, who annually spend $3.1 billon on bird seed and $732 million on bird feeders, bird baths and nest boxes. To capitalize on this market, Lyric produces a full line of wild bird food, from generalized wild bird mix to varieties designed to attract specific species, as well as bird feeders and next boxes.