A prominent manufacturer of fine rugs and carpets, the Karastan brand was already part of the Mohawk family when they rolled out the red carpet for us. With the expertise of our senior strategists, The Anderson Group fashioned a brand workshop with key Karastan and Mohawk leaders, helping them collectively build a Brand House. The brand tool enabled us to move forward with two brand standards manuals, which included key brand messaging and tone, the spirit of the Karastan brand, voice of customer, graphic standards, and co-op advertising guidelines.