While the Instant Ocean brand has been around for 40 years, this category leader in sea salts for marine aquariums was beginning to tread water. The Anderson Group was approached to add new life to the brand, first by creating a new corporate identity that respected the brand’s heritage. The new logo and tagline, “Bringing the ocean home,” along with an updated brand architecture, are the cornerstones of everything we do for Instant Ocean, from new brand materials and packaging design, to our PR efforts at national aquariums, trade and consumer advertising, and dealer materials.