Instant Ocean, makers of the world’s most widely used aquarium sea salt, wanted to expand its product line and capitalize on 45 years of experience in fishkeeping. At the same time, the brand wanted to leverage the opportunity to launch a new product line in order to change the perception that fishkeeping was a complicated hobby. We recommended that Instant Ocean first conduct perceptual franchise research, which led to the creation of a complete line of easy-to-use nutrition and water care products. As a result, we helped them develop and launch the entire program, including package design, microsite, consumer brochures, display materials and a robust public relations program.
