The Instant Ocean brand has been a category leader in sea salts for marine aquariums for 40 years. To reflect this leadership position going forward, The Anderson Group updated and refreshed the brand’s look, first by creating a new corporate identity that respected the brand’s unique personality and heritage. The new logo and tagline, “Bringing the ocean home,” along with an updated brand architecture, are the cornerstones of everything we do for Instant Ocean, from new brand materials and packaging design, to our PR efforts at national aquariums, trade and consumer advertising, and dealer materials.