Adding the right ingredients for instant impact

Instant Ocean, the premier supplier of synthetic sea salt, asked The Anderson Group to create a new Web site to reflect its newly re-energized brand and new tagline, “Bringing the ocean home.” The site also needed to demystify what is perceived by some as a difficult hobby, by supplying a sea of helpful information to hobbyists.

To capture the emotion of the brand experience, we created a charming 90-second video that features the beauty of sea life reflected in the wonder of a child’s eye. The video is featured prominently on the home page.

The user-friendly site includes a content management system integrated with an internal database to display the product catalog. The project scope included site architecture and design, copywriting, and deployment of the site in partnership with the client’s internal resources. Requirements of the site included slim navigation to reduce clicks while serving extensive information in aquarium building and oceanic science.

The new site has been heralded as the best tool to explain the new brand. Its versatility has been proven in successfully communicating the brand to associates, customers, prospects and the trade.

www.instantocean.com