Restaurants come and go faster than trendy cuisines—all the more reason it’s critical for hospitality companies to establish and maintain a strong and differentiated brand. We helped our client, The Speckled Hen Cottage Pub & Alehouse, take a simple, nameless concept and turn it into a unique brand with life and legs. We also helped The Works at Wyomissing, a local dining and casual gaming spot “Geared for Fun,” enhance its brand in the marketplace through a new interactive Web site and revitalized menu design.