The Anderson Group has partnered with a number of blue chip names in home furnishings. Armstrong Commercial Flooring, marketed primarily to architects, designers, education and healthcare, hired us for our strategic planning expertise in a variety of areas. In addition, we’ve assisted them in launching a new product category, helping them with strategic planning, corporate identity and creative services. Another well-known home furnishings brand, Karastan (a division of Mohawk Industries), hired us to conduct a brand seminar to guide their thought leaders through the development of a Karastan Brand House. We used this knowledge as a foundation for creating a spirit of the brand and brand standards manual for everyone who markets and sells Karastan.