Havahart—manufacturers of Deer Off, a humane deer repellent for garden plants—looked to The Anderson Group to help them launch a campaign to maintain and regain retail space on its dealers’ shelves. In addition to helping them put together a dealer program rich with incentives and support materials, we created a memorable TV commercial that aired during a six-week campaign nationally on HGTV. The intent was to raise awareness of the product and drive sales to the national dealers. We also developed an interactive micro-site that launched with a sweepstakes for the consumer. The campaign resulted in not only increasing the Deer Off website traffic, but retained and gained retail shelf space.