Growing the brand through public relations

An international leader in water gardening products, TetraPond is a full-line provider of equipment, cures, treatments, remedies, and fish food. In a highly fragmented category with little brand loyalty, TetraPond wanted to be recognized for its high-level expertise in water gardening. It needed a consistent brand image that capitalized on its expertise and history of extensive research and innovation.

We revitalized TetraPond’s brand and positioned them as The Water Garden Experts, as well as created a new, distinct and consistent graphic standard throughout all materials and mediums. Strategically focused public relations was critical in introducing, building and presenting the brand positioning to both the trade and the consumer.

Within an ambitious two years, we turned TetraPond into a high-profile expert sought out by media for water gardening expertise, articles, photography, regular monthly columns, press interview resources, product placements, speeches, and more.

Business impact
Public relations has enabled TetraPond to maximize exposure, forge new brand-focused relationships, and be recognized as The Water Garden Experts in a highly competitive industry.