The Thank You Economy is a wake-up call for businesses who aren’t using social media to truly engage with their customers. And that still includes most businesses.

Through a variety of insightful examples, Gary Vaynerchuk reminds us that obsessively caring about our customers and showing it—which includes listening to them, responding appropriately, and keeping the conversation authentic—is an enormous competitive advantage in today’s Internet-centric age. His message is clear: ignore social media at great risk to your company’s success and survival. As Gary emphasizes, “Social media has transformed our world into one great big small town, dominated, as all vibrant towns used to be, by the strength of relationships, the currency of caring, and the power of word of mouth.” And with word of mouth happening in real time across the globe, it’s critical for businesses to be part of those conversations and focus on building one-to-one relationships through social media.

In addition to Gary’s relevant stories and sharp commentary, the book includes the Biggest Mistakes Companies Make in Social Media and Using Traditional and Social Media Together. If your business has a culture of caring and appreciation, if you want to keep your customers happy and attract new loyal customers, The Thank You Economy will forever change the way you look at and use social media. Pick up a copy before it’s too late.

Rating: 

  A must-read! Thought leadership. Highly relevant.

       Worth reading. Offers many helpful insights.

            Good ideas. Put it on your reading list.

                 Similar to other books on the subject.

                      Disappointing. Would not recommend.