Developing standards for high-performance communication

Quadrant Engineering Plastic Products, an international leader in high-performance polymer materials and thermoplastic composites, was growing by leaps and bounds due to several acquisitions. As a result, the company’s expanding cache of communications lacked consistency, especially those in its offices outside North America, which were being managed by marketing departments in different countries.

The Anderson Group was brought in to help Quadrant establish much-needed brand standards and logo usage guidelines. We managed the project, coordinating efforts with the North American and European teams and two other agencies.

To facilitate global uniformity of Quadrant’s communications, we developed templates used to produce an array of company literature. These templates have saved Quadrant time and money and helped to create brand consistency across its markets. In addition, we developed a color-coding system which Quadrant now uses to identify its key industry segments.