Deer repellent campaign attracts national attention

06/11/2010

In an effort to increase brand awareness for Deer Off deer repellent and expand the product's retail and online presence, The Anderson Group created a strategic marketing campaign featuring a national TV spot, a dedicated microsite, and a sweepstakes entitled "Kiss Your Deer Goodbye."

"Deer at the Door," which began airing on HGTV in May, uses humor to draw attention to a serious problem among homeowners, especially gardeners: how to protect valuable landscaping against hungry deer. The campaign also aligns Deer Off with two other Havahart® products with our concept, Total Yard Protection.

You can view the commercial at www.deeroff.com.