Commonwealth Orthopaedic Associates wanted to

launch a new website, which clearly communicated

the practice’s main message: It is the premier group

of orthopaedic specialists in Berks County.

The doctors called on the marketing experts at The

Anderson Group to partner in the creation of a new

online brand presence. We developed and redesigned

the site from a simple six-pager to an extensively

built-out site that informs patients of the practice’s

services, locations and staff.

In addition, patients can learn about the office’s

new-patient procedures, services and joint

reconstruction. Our recommendations included the

complete redesign of the site, development of the site

architecture, graphic and copywriting content

development, and management of the site

programmers, the quality control, and the site launch.

Business impact


Today, new patients have an easier time finding the

critical information they need, including office

locations, physician backgrounds, and new-patient

information forms that they can fill out prior to an

initial visit. The website has not only saved time

for the patient, but for COA as well. They now have

fewer phone calls because many answers can be

found on the site and they have been able to increase

the number of patients they see per day because

patients come prepared with their paperwork already

filled out.

www.coaortho.com