Capitalizing on a visionary new brand

Leesport Bank, a well-established regional bank headquartered in Berks County, PA, has been serving area residents and businesses with a full array of banking, insurance, investment and mortgage products. In 2008, seven divisions with seven brands were unified under one new name: VIST Financial. The bank came to The Anderson Group to rebrand its Web site.

To achieve this goal, The Anderson Group created Web brand guidelines and Web site design, imagery cues, and functionality. We called in one of our affiliate partners to assist in the information architecture. We integrated the site into the bank’s servers and produced a content management system to help VIST manage Web site content easily without additional programming costs. 

Business impact
VIST was able to launch its Web site, with the patently clear message that this new company offered the same service philosophy, but with an easier way of doing business. With the number of current customers and prospects making inquiries about financial service and insurance products, VIST had proof positive of a successful site launch.

www.vistfc.com