Bethany Children's Home, a local non-profit organization, provides residential services for adolescents who are unable to live with their own or a substitute family. The client contacted us to help them announce their Sanctuary® Certification—a prestigious accreditation that requires the entire facility to transform their culture through a rigorous training and implementation process. We developed a plan and collateral materials that announced their special news to the media, children and youth agencies, their donors, and the community. We also created a tagline to be used with their logo and wrote talking points for their board members so they could easily discuss Bethany’s accomplishment.