Berks Plastic Surgery is a premier practice in Berks County

with a well-respected reputation. Taking a proactive

approach to a competitor’s expanded services, Berks Plastic

Surgery enlisted our help to develop a full brand platform

that would ensure the practice would continue to be seen as

the leading plastic surgery practice in the county. Using

internal and external research, we uncovered that women

needed to feel empowered to feel deserving of having a

cosmetic procedure. We created an entire campaign—

billboards, ads, new website, and an e-newsletter—that

told women “Yes you can!” have plastic surgery. The client

is pleased and continues to maintain its premier position in

the area.