The Berks Jazz Fest & The Anderson Group--Still Jammin’ 20 Years Later

01/07/2010

The 20th Annual VF Outlet Berks Jazz Fest is coming to town March 19-28, 2010 and The Anderson Group is proud to announce that Mike Anderson, General Partner at The Anderson Group, designed this year’s anniversary merchandise logo.

Mike actually created the event’s familiar neon-style logo, which has been used consistently since the festival began in 1991. He was also involved in coordination, preparation and typographical direction of many of the other merchandise graphics used over the years.

Anderson stated, “Twenty years is an important milestone in the festival’s history. The Anderson Group has been a part of the marketing and branding efforts in one way or another since day one, and we felt strongly about contributing this year’s signature graphic.”
 
Reminiscent of the functional, simple geometric design and sans serif typography of the Bauhaus movement of the early 20th century, this year’s logo has an even deeper symbolism. Anderson explains, “The first major concert back in 1991 featured world-famous trumpeter Wynton Marsalis, an impressive way to kick off the festival. He’s back this year to help celebrate our twentieth anniversary. The 2010 festival will also include other notable trumpeter players who have performed here over the years, including Rick Braun, Chris Botti and Randy Brecker. Because of this, I wanted to include a highly stylized trumpet in some way.”
 
An exhibit of all the Berks Jazz Fest logos (1991-2010) can be viewed in the brick-lined hallway that connects the restaurants Judy’s on Cherry and The Speckled Hen, both located at 4th & Cherry Streets in downtown Reading, PA. The Anderson Group also created the logo for The Speckled Hen.