Berks Plastic Surgery Gets a Brand Facelift

09/04/2008

The premier cosmetic surgery practice in Greater Reading, Pennsylvania recently partnered with The Anderson Group to enhance and refine its brand image and messaging. In order to turn heads in a competitive marketplace, we created a fresh and unique look featuring contemporary colors and sexy, but realistic silhouettes of women (instead of typical beauty shots of models). An out-of-home campaign, with empowering headlines like, “Be beautiful. Yes you can.”, also included our new tagline, “You & Improved.” An improvement indeed.