American Male Salons turns heads with hot promotion

02/09/2007

The Anderson Group created an original Valentine's Day promotion for American Male Salons, a national franchise of full-service salons exclusively for men. The theme, "He's already cool. Now make him hot.", was aimed at women looking to purchase a unique Valentine's Day gift for the special men in their lives. In keeping with the brand personality, the theme and imagery captured a casual, youthful energy. American Male Salons is a 100% subsidiary of the Raylon Corporation, one of the largest beauty distributors in the country.