Abilities in Motion (AIM) supports the philosophy of Independent Living. Its concepts are being proven daily by more and more people with disabilities as they choose to assume the responsibilities of directing their own lives by becoming active, contributing participants in the mainstream of their communities. We worked with AIM to write their Spirit of the Brand, which will be used to communicate clear messages to both its internal and external audiences. In addition, we helped them promote their services to the media and created a new trade show booth, brochure and PowerPoint templates. We are currently working with AIM to fully embed its Spirit of the Brand within the organization, create a customer experience map, develop a competitive analysis, and create an actionable marketing plan.