“A Complete New Look at Marine” Says It All for Marineland

02/29/2008

The Anderson Group worked with Marineland to launch a brand new, forward-thinking concept for the Fish Hobbyist Industry – a Design Center that allows consumers to custom design their own fish tank based on the interior design of their home. Consumers can choose from two styles of fish tanks, 5 finishes and a selection of tank glass. The Anderson Group designed and created the Design Center display that will be in retail outlets. The Anderson Group also created all the guidebooks and take away brochures that will be part of the Design Center.

To heighten new product awareness, The Anderson Group created a detailed launch press kit and coordinated all public relations activities prior to the national unveiling of the Design Center in February at the American Pet Product Manufacturers Association Tradeshow in San Diego. The Anderson Group also put out an email blast that invited the media to a special new products event at the show. As an excitement-building teaser to the tradeshow, ads were created by The Anderson Group and placed in key trade magazines. The Anderson Group also created inserts that will be placed in trade magazines to assist retailers in obtaining sales.